Commercial Analysis

It's amazing how much the writers packed into that thirty-second commercial. They touch on subjects like, kids growing up to fast or getting cellphones at younger and younger ages, littering, outcasts, parenting, etc. However, I really believe that the main thought behind this advertisement was for the viewers to recognize the well known story of Hansel and Gretel. It will then be enough of an intrigue to watch the rest of the commercial, which will ultimately force the audience to hear that its promoting AT&T. Later on, when you get lost, Hansel and Gretel skipping home - AT&T cellphone in hand - will pop into your head and you'll think, "Well, they found their way..." and then you'll go and buy AT&T's product. Well, that's how they're hoping it plays out. I don't think that the main points the writers of this commercial were trying to make had to do with targeting children so that they'll go and bother their parents about how they need a cellphone and particularly AT&T's with the gps. The commericial won't catch a Child's eye younger than the age of 12. Its just not interesting to them. However, i do believe that cellphone companies are trying to get adults to buy cellphones for their kids as a tool to help keep track of them via text or being able to reach them at all times. And that is the audience this commercial is geared toward- teenages and older.